Blog

Here’s to 50 Years!

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]

5 Lessons for 50 Years: SERA Principals on Reaching a Milestone

Since 1968, SERA has restored, transformed and created from scratch a myriad of exciting projects – projects that pique the interest and enrich the lives of the people who interact with them. From a sparkling marble hotel bar and a daylit workspace, to a place to sleep at night, and a newly-walkable Main Street, our work […]

On Bing, Founding SERA, and 50 Years

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

Downtown revival in the ‘burbs?

We’re envisioning downtown Beaverton’s revival and putting pedestrians first. Today, when you ask the average Beaverton resident “Where is downtown?” you’ll sometimes get a puzzled look and a return question: “Beaverton has a downtown?” But this is changing fast, and yesterday’s city approval of a new Urban Design Framework Plan, developed by a team led […]