Blog

5 Lessons for 50 Years: SERA Principals on Reaching a Milestone

Since 1968, SERA has restored, transformed and created from scratch a myriad of exciting projects – projects that pique the interest and enrich the lives of the people who interact with them. From a sparkling marble hotel bar and a daylit workspace, to a place to sleep at night, and a newly-walkable Main Street, our work […]

SERA welcomes David Johnson as leader of Bay Area presence

For nearly a decade, SERA has been a trusted planning, architectural and interior design presence in the Bay Area, working with long-term clients such as Google and LinkedIn on innovative, large-scale projects. This work — and our vision for a more resilient Bay Area — led to the creation of our first-ever second office in […]

JADE Affordable Housing: A Q&A with the Project Team

Today, we break ground on the ROSE/APANO Affordable Mixed Use Development in Portland’s Jade District! The project is the culmination of a thorough public engagement process, with project manager Gauri Rajbaidya and lead designer Travis Dang acting as facilitators for the development team. Next year, the project will bring undersupplied one-, two- and three-bedroom units, […]

SERA-designed piano finds home at The Dougy Center

Earlier this summer a group of SERA volunteers made-over a piano bound for the junkyard for the program Piano.Push.Play. Our piano and eight others were stationed throughout the city all summer for the public to enjoy. Now that summer’s over, we’re happy to hear that our piano has found a permanent home at The Dougy […]

SERA commits to carbon offsets for 2015

SERA signed an agreement with Bonneville Environmental Fund to offset 450 metric tons of carbon emissions through Redwood conservation and waste heat energy projects. That number represents just over 100% of SERA’s 2015 footprint, including everything from air travel and employee commuting to office energy use and even the embedded energy in office supplies like […]

2016 AIA COTE Top Ten Plus winner

Edith Green – Wendell Wyatt receives AIA National’s highest sustainability honor

This Earth Day, the American Institute of Architects (AIA) recognizes the Edith Green – Wendell Wyatt Federal Building with this year’s Committee on the Environment (COTE) Top Ten Plus Award for reaching impressive resource efficiency following its 2009-2013 sustainable modernization. Extensive aftercare studies show that the building at 1220 SW 3rd Ave. boasts 55% energy […]

Celebrating Sustainability in 2016

Each year, we share the sustainability achievements of our projects and our office operations with the Sustainable Action Celebration. Clients and partners join SERA’s staff to celebrate that progress, and to take a look at our goals for the coming year. This year’s theme was Cross Pollination, where we explored our advancements studio-by-studio, from healthy […]

Design discussions: Creating active public spaces

At SERA, a group of staff passionate about design created Design Interest Group Integrated Thursdays (DIG IT for the acronym-lovers in us) to strengthen our dialogue about how design fits into our practice. At each event, staff is presented with a topic, given background, and asked to create a well-designed experience that addresses the topic’s […]

Waste audits: the dirty work of office sustainability

Each year a dedicated group of SERA employees perform a strange ritual, venturing into places most people try not to imagine, let alone touch. While their coworkers are heading home for the day, the group collects all of the office trash, tossing it on the floor to dig in. Waste audits can be dirty, disgusting […]

Extreme Hotel Makeovers: Before & After

When our hospitality studio isn’t designing hotels from the inside out (see: Pearl District Residence Inn, AC Hotel by Marriott and more), they’re helping revitalize existing hotels around the country. The redesigns are always remarkable, but when juxtaposed against the original conditions, the transformations are stunning. Check out four of SERA’s recent hotel interventions below. While the Before images are amateur snapshots (taken during […]