Blog

Joint Forces HQ Wins National Design-Build Award

The Major General George White Headquarters in Salem, Oregon, demonstrates that a joint forces building can be seismically safe, secure, sustainable – and award-winning. This month, the Design Build Institute of America (DBIA) awarded the project a National Design-Build Merit Award, also making it eligible for a National Award of Excellence! SERA partnered with Fortis […]

Catch us at Design Week Portland!

The 8th annual Design Week Portland is next week, and again this year you can find our thinkers and designers in the mix of fantastic exhibits, discussions, parties and open houses across town. We hope to see you at the following events, so register now, before they fill up. And don’t forget to tag us @seraarchitects! […]

Graphics Bring the City to Storyline

The recently completed Storyline apartments, with its 14 levels, has a gorgeous panoramic view of central Portland. With a dynamic downtown location to inspire the vibe, I was brought onto the project team to design the environmental graphics for the building’s many public spaces. The art direction: to bring in a Portland-specific story that unfolds […]

New & Improved EMU Named Students’ Favorite Place

University of Oregon students picked the Erb Memorial Union as the No. 1 place they feel belonging on campus, and shed light on their favorite spaces in the newly-updated student union building. The findings are in a study by the university’s Office of Assessment and Research, conducted to gauge how students feel they fit in within […]

Implementing Biophilic Design at Living Future unConference

Join SERA this May for Living Future’s unConference, where we’ll be presenting “Biophilia – from Theory to Culture to Action.” In an ongoing, grassroots effort at SERA, our staff is exploring biophilic design – simply put, how environments with natural characteristics impact health and wellbeing – and how it can enrich projects, support cultural values, […]

Anyone Can Design in Virtual Reality

In the Pixar movie Ratatouille, Chef Gusteau’s motto was “Anyone can cook.” Food critic Anton Ego initially viewed that sentiment with disdain but eventually came to the conclusion that “Not everyone can become a great artist, but a great artist can come from anywhere.” In the architectural world, there are a number of barriers preventing […]

Project Spotlight: AC Hotel Portland Downtown

Last month, guests were served the first round of tapas and signature cocktails at AC Hotels’ newest property, in downtown Portland, Oregon. Originating in Spain, the brand by Marriott is aimed at travelers seeking a modern, European twist to their trips – even if their travels are stateside. Blending laid-back comfort with visual excitement, the AC Hotel Portland […]

Product transparency: mindful MATERIALS

Many designers, and their clients, want to know the contents and potential hazards of the products we put into use every day. With today’s nationwide launch of mindful MATERIALS, what we put into our homes, schools and workplaces can be more transparent than ever. mindful MATERIALS is an initiative developed by the design industry to […]

(Dis)Connect

In order to maintain healthy connections in a complex and evolving world, we sometimes have to seek places with characteristics that resemble those of our ancestors from millennia ago. At SERA, we’re currently exploring what those conditions are, and how to integrate the natural and built environments to the benefit of human health and well-being.

Extreme Hotel Makeovers: Before & After

When our hospitality studio isn’t designing hotels from the inside out (see: Pearl District Residence Inn, AC Hotel by Marriott and more), they’re helping revitalize existing hotels around the country. The redesigns are always remarkable, but when juxtaposed against the original conditions, the transformations are stunning. Check out four of SERA’s recent hotel interventions below. While the Before images are amateur snapshots (taken during […]