Blog

Project Spotlight: Argyle Winery Tasting House

This month’s grand opening of the new Argyle Winery Tasting House marks a major update for the 28-year-old winery in Dundee, Oregon. Working with Argyle, SERA set out to create a world-class wine tasting experience that preserves the history of the site and builds on Argyle’s spirit of evolution and reinvention. The new Tasting House […]

Project Spotlight: Burnside 26

Burnside 26 is located in the heart of Portland’s thriving eastside dining and imbibing hotspots. Within four blocks of this SERA project, patrons at Ken’s Artisan Pizza or Screen Door can be found lining up outside for a table. And it’s not for lack of competition – the other 62 restaurants in the small radius […]

Celebrating Our Sustainable Action by Enhancing Livability

As the thermometer jumps around between the 50 and 90 degree range, the sky fluctuates between skin frying warmth and dress drenching deluges, our minds begin to transcend our daily experiences and think forward to the summer, planning out all of the expeditions we’ll undertake.  It’s at this time of year that SERA puts together […]

The 1% Solution: Revamping the Multnomah Arts Center Gallery

By Gauri Rajbaidya Back in 2010, I performed a musical piece to open the discussion on Arts and Culture in Portland as part of the City’s Portland Plan process. This is where I first met Michael Walsh, the Executive Director of Multnomah Arts Center Association. That particular event was at the Gerding Theater, an old […]

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]

Can Interactive Tech Lead to Better Design? Part 1

The traditional design process is being rethought with the introduction of new technologies. But what’s exciting to see is the way digital advances in other industries are influencing the way we think in the architectural world. Did you know that the wildly popular video game of the 1990s, Quake, has had a profound impact on […]

Design in a Dismal Climate

“Gray day. Everything is gray. I watch. But nothing moves today.” – Dr. Seuss It all started when I needed a place to eat my lunch. As a strong believer in the lunch break, I noticed that I had been skipping my noontime intermission. Our resilient foodcart owners are still peddling tom kha soup, but where […]

Is Love the Missing Ingredient in Sustainability?

Is love the missing ingredient in sustainability? We think so. In a world of metrics and check lists, are we overlooking that buildings, streetscapes, and interiors are made for people? People who want to thrive, who want to love the way they spend their days. We think that this love translates into care. Care translates […]

Tell Us Your Dream.

With the launch of our revamped website in 2012, we wanted to include something different – a piece that aims to visually capture the ethos and aspirations of SERA. After a number of collaborative sessions, “SERA Dreams Big.” took shape. But more than a stand alone statement, SERA Dreams Big. is intended to spark a dialogue. In […]