Blog

Here’s to 50 Years!

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]

5 Lessons for 50 Years: SERA Principals on Reaching a Milestone

Since 1968, SERA has restored, transformed and created from scratch a myriad of exciting projects – projects that pique the interest and enrich the lives of the people who interact with them. From a sparkling marble hotel bar and a daylit workspace, to a place to sleep at night, and a newly-walkable Main Street, our work […]

On Bing, Founding SERA, and 50 Years

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

Recycling – Are we Doing It Wrong?

With a photo of a blue recycling bucket on it, a recent cover of Willamette Week tells us “You’re Doing It Wrong.” The story reiterates what we already know: Portlanders are very enthusiastic recyclers. Unfortunately, “a large percentage of what Portlanders throw in their bins is actually garbage.” And as a result, “the chief buyer […]

Architects Without Borders Critique Session

Mark your calendars for Wednesday, March 28th — Architects Without Borders Oregon will be presenting a schematic design for the School for Deaf Children in Les Cayes, Haiti. Critique Session: School for Deaf Children Four of this project’s fourteen volunteers are SERA employees, and include Fearn Smith, John Heinen, Brian Stevens and Nathan Korol. We’ll be giving […]

Implementing Biophilic Design at Living Future unConference

Join SERA this May for Living Future’s unConference, where we’ll be presenting “Biophilia – from Theory to Culture to Action.” In an ongoing, grassroots effort at SERA, our staff is exploring biophilic design – simply put, how environments with natural characteristics impact health and wellbeing – and how it can enrich projects, support cultural values, […]

Anyone Can Design in Virtual Reality

In the Pixar movie Ratatouille, Chef Gusteau’s motto was “Anyone can cook.” Food critic Anton Ego initially viewed that sentiment with disdain but eventually came to the conclusion that “Not everyone can become a great artist, but a great artist can come from anywhere.” In the architectural world, there are a number of barriers preventing […]

JADE Affordable Housing: A Q&A with the Project Team

Today, we break ground on the ROSE/APANO Affordable Mixed Use Development in Portland’s Jade District! The project is the culmination of a thorough public engagement process, with project manager Gauri Rajbaidya and lead designer Travis Dang acting as facilitators for the development team. Next year, the project will bring undersupplied one-, two- and three-bedroom units, […]