Blog

Highlights from the 2019 unConference

The Living Future’s unConference was held this year in Seattle, a beautiful, amazing place – thriving and struggling. It is the convergence of a gorgeous natural environment, urban topography, of tech giants and homelessness, food, culture, coffee and so much more. In many ways it was the perfect setting to explore the topics of the […]

Moving Forward with Nature at Living Future

For the past several years, SERA has undertaken a firm-wide initiative exploring what it means to create places that connect people with nature, known in our field as Biophilic Design. This year I had the opportunity to head up to Seattle for the Biophilic Design Summit, held by the International Living Future Institute. It was […]

Diversity in Design Finds Platform at Design Week Portland

“Everybody was really eager to listen to each other’s stories.” As part of Design Week Portland, SERA’s Gauri Rajbaidya and Travis Dang participated in Diversity in Design: Storytelling Mixer. This was the group’s first public event, and it sold out. “This topic of diversity and people of color trying to find each other and find […]

Catch us at Design Week Portland!

The 8th annual Design Week Portland is next week, and again this year you can find our thinkers and designers in the mix of fantastic exhibits, discussions, parties and open houses across town. We hope to see you at the following events, so register now, before they fill up. And don’t forget to tag us @seraarchitects! […]

SERA Helps Public See Possibilities for Jantzen Beach Carousel

On Monday, SERA joined Restore Oregon for the public unveiling of a new urban concept for the historic Jantzen Beach Carousel. A series of renderings created by SERA staffers Sean Bolden, Brian Stevens and Steven Ehlbeck show how the carousel — one of the largest surviving examples from the golden age of carousels — can […]

Here’s to 50 Years!

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]

5 Lessons for 50 Years: SERA Principals on Reaching a Milestone

Since 1968, SERA has restored, transformed and created from scratch a myriad of exciting projects – projects that pique the interest and enrich the lives of the people who interact with them. From a sparkling marble hotel bar and a daylit workspace, to a place to sleep at night, and a newly-walkable Main Street, our work […]

On Bing, Founding SERA, and 50 Years

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

Recycling – Are we Doing It Wrong?

With a photo of a blue recycling bucket on it, a recent cover of Willamette Week tells us “You’re Doing It Wrong.” The story reiterates what we already know: Portlanders are very enthusiastic recyclers. Unfortunately, “a large percentage of what Portlanders throw in their bins is actually garbage.” And as a result, “the chief buyer […]