Blog

Beats, Rhymes and Design: How Hip Hop Architecture Seeks to Diversify the Industry

This year, a few SERA employees volunteered for Portland’s Hip Hop Architecture Camp – a weeklong, intensive experience designed by Michael Ford to introduce underrepresented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture. The camp happens around the country, and this year we were fortunate […]

Housing Projections from the 2019 MFE Conference

Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]

Find Us This October!

The days may be getting shorter, but that’s not stopping our staff from making the rounds! Catch us at these great events in Oregon and California throughout the month. We hope to see you out! Oct. 10 | Oakland SERA’s Margo Rettig is presenting at New Building Institute’s Getting to Zero Forum on “Strategies and Synergies: […]

Joint Forces HQ Wins National Design-Build Award

The Major General George White Headquarters in Salem, Oregon, demonstrates that a joint forces building can be seismically safe, secure, sustainable – and award-winning. This month, the Design Build Institute of America (DBIA) awarded the project a National Design-Build Merit Award, also making it eligible for a National Award of Excellence! SERA partnered with Fortis […]

Highlights from the 2019 unConference

The Living Future’s unConference was held this year in Seattle, a beautiful, amazing place – thriving and struggling. It is the convergence of a gorgeous natural environment, urban topography, of tech giants and homelessness, food, culture, coffee and so much more. In many ways it was the perfect setting to explore the topics of the […]

Diversity in Design Finds Platform at Design Week Portland

“Everybody was really eager to listen to each other’s stories.” As part of Design Week Portland, SERA’s Gauri Rajbaidya and Travis Dang participated in Diversity in Design: Storytelling Mixer. This was the group’s first public event, and it sold out. “This topic of diversity and people of color trying to find each other and find […]

Catch us at Design Week Portland!

The 8th annual Design Week Portland is next week, and again this year you can find our thinkers and designers in the mix of fantastic exhibits, discussions, parties and open houses across town. We hope to see you at the following events, so register now, before they fill up. And don’t forget to tag us @seraarchitects! […]

SERA Announces New Principal and Associates

SERA’s Principal group has promoted Mark Perepelitza to Principal, and 23 others to Associate. Seven additional staff members were honored with the newly-created leadership title Senior Associate. As Director of Sustainability, Mark Perepelitza guides SERA’s overarching sustainability goals and collaborates with project teams on implementation and results tracking. Managing Principal Joe Pinzone commended Perepelitza for […]

My Five Points of Process, Inspired by JFHQ

Throughout my journey through design and construction of the Oregon Military Department’s Joint Forces Headquarters (JFHQ), I discovered several key points along the way that made the project successful. A play on Le Corbusier’s Five Points of Architecture, I created my own Five Points that are directly related to my personal creative process, and can be […]

Graphics Bring the City to Storyline

The recently completed Storyline apartments, with its 14 levels, has a gorgeous panoramic view of central Portland. With a dynamic downtown location to inspire the vibe, I was brought onto the project team to design the environmental graphics for the building’s many public spaces. The art direction: to bring in a Portland-specific story that unfolds […]