Blog

Catch us at Design Week Portland!

The 8th annual Design Week Portland is next week, and again this year you can find our thinkers and designers in the mix of fantastic exhibits, discussions, parties and open houses across town. We hope to see you at the following events, so register now, before they fill up. And don’t forget to tag us @seraarchitects! […]

SERA Announces New Principal and Associates

SERA’s Principal group has promoted Mark Perepelitza to Principal, and 23 others to Associate. Seven additional staff members were honored with the newly-created leadership title Senior Associate. As Director of Sustainability, Mark Perepelitza guides SERA’s overarching sustainability goals and collaborates with project teams on implementation and results tracking. Managing Principal Joe Pinzone commended Perepelitza for […]

My Five Points of Process, Inspired by JFHQ

Throughout my journey through design and construction of the Oregon Military Department’s Joint Forces Headquarters (JFHQ), I discovered several key points along the way that made the project successful. A play on Le Corbusier’s Five Points of Architecture, I created my own Five Points that are directly related to my personal creative process, and can be […]

Graphics Bring the City to Storyline

The recently completed Storyline apartments, with its 14 levels, has a gorgeous panoramic view of central Portland. With a dynamic downtown location to inspire the vibe, I was brought onto the project team to design the environmental graphics for the building’s many public spaces. The art direction: to bring in a Portland-specific story that unfolds […]

Here’s to 50 Years!

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]

5 Lessons for 50 Years: SERA Principals on Reaching a Milestone

Since 1968, SERA has restored, transformed and created from scratch a myriad of exciting projects – projects that pique the interest and enrich the lives of the people who interact with them. From a sparkling marble hotel bar and a daylit workspace, to a place to sleep at night, and a newly-walkable Main Street, our work […]

On Bing, Founding SERA, and 50 Years

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

PARK(ing) Day: Reimagining car spaces as people spaces

I went to a lecture last week by Martha Schwartz, a world-renowned landscape architect who became famous for challenging the status quo by using purple aquarium gravel and shellacked bagels in the midst of a very formal, baroque garden setting. Also a Harvard professor, Schwartz discussed how her class at the Graduate School of Design […]

Recycling – Are we Doing It Wrong?

With a photo of a blue recycling bucket on it, a recent cover of Willamette Week tells us “You’re Doing It Wrong.” The story reiterates what we already know: Portlanders are very enthusiastic recyclers. Unfortunately, “a large percentage of what Portlanders throw in their bins is actually garbage.” And as a result, “the chief buyer […]