Alpine Avenue Streetscape Plan

To encourage redevelopment in a working neighborhood within walking distance to downtown, SERA – working with HDR – designed a shared streetscape plan for five city blocks along Alpine Avenue in McMinnville, Oregon. With an emphasis on balanced design for both people and vehicles, the project includes a curb-free street environment designed to slow vehicle speeds, prioritize pedestrians and accommodate truck access to the existing businesses.

Plaza spaces incorporate custom-designed benches, picnic tables and planter boxes (moveable and fixed), amidst new landscape areas. The streetscape also features the city’s first application of storm water gardens. SERA worked closely with the public through stakeholder workshops, a public open house and individual interviews with property owners and businesses. To illustrate how this unique street design will look and operate, SERA developed an immersive virtual reality animation and constructed a physical model.