Blog

The ‘Whys’ Behind Housing Design at SERA

In recent years, SERA’s Housing studio added many new faces to our team, including a new Oakland studio to serve clients in The Bay Area. With new talent and expanded geography, the time felt right to revisit some of the goals our studio set a few years back. I saw a unique opportunity for a […]

Making Our ‘Sustainable Action Celebration’ An Online Success

Every year near Earth Day, SERA hosts a firm-wide celebration in honor of our sustainable workplace culture and project accomplishments. As Chair of the Sustainable Action Committee (SAC), my vision for the celebration this year included a physical timeline of SAC’s 15-year history, an unveiling of our 2020 Sustainability Action Plan, and collaborative break-out sessions to […]

SERA’s 2020 Sustainability Action Plan is Live!

Although nature doesn’t need an action plan to thrive, we’ve found that having a framework to articulate our vision and set a course of action, helps keep us vital. In 2011, SERA created its first Sustainability Action Plan, and we’re excited to announce the launch of our fourth update. Because sustainability plays such a central […]

No Surprise Guests: Using Nature to Curb Contagions in Hotels

In our previous entry, we talked about the pervasiveness of harmful chemicals in our environments, and how the practices of Green Chemistry are leading to creative, healthier solutions. In this entry, we’ll be sharing how another sustainable design movement, Biomimicry, can reduce the transmission of viruses and harmful bacteria in high-turnover spaces such as the […]

Taking Toxins Out of the Guest Experience

With the COVID-19 pandemic wreaking havoc on the hospitality industry, how will hotels encourage guests to return once shelter-in-place orders are lifted? While the obvious solution is touting the amount of bleach and cleaning agents used on every surface in the room, we see a long-term emphasis on guest health and safety. In the first […]