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Mass Timber + Hospitality: The Operator Perspective

This is the third entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel. Previously, we looked at the perspectives of the developer and architect, and next week, we’ll see how mass timber can create a memorable guest experience! Walking into our hotel, I smiled as I scanned the wood […]

Mass Timber + Hospitality: The Architect Perspective

This is the second entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel through the points of view of a developer, a design & construction team, an operator, and a guest. Check out our first entry: the Developer perspective. Golden panels of cross-laminated timber soar out toward a tree-tipped […]

Mass Timber + Hospitality: The Developer Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]

Work Design Magazine Competition Success!

Back in June, two teams from the SERA workplace studio submitted for an international competition hosted by Work Design Magazine. We are proud to announce that both submissions made it to the finals — one receiving an honorable mention, and the other named WINNER!   With the ongoing pandemic, the competition posed a less idealistic question […]