Insights

Post-Covid Possibilities: Exploring Hotel-to-Housing Conversions

The pandemic has disrupted the typical supply-and-demand dynamic in many industries. In the short term, this is especially true for Hospitality. Thus, the topic of converting “distressed properties” to other uses is receiving a great deal of attention lately. While speculation around opportunities for distressed hotels will likely diminish with economic recovery, there will continue […]

Mass Timber + Hospitality: The Developer Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]