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Mass Timber + Hospitality: The Architect Perspective

This is the second entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel through the points of view of a developer, a design & construction team, an operator, and a guest. Check out our first entry: the Developer perspective. Golden panels of cross-laminated timber soar out toward a tree-tipped […]

Woodshedding to Spark Inspiration

Recently, a large group of us at SERA sat down for lunch together and discussed what it takes to create valuable and innovative design. Two main threads emerged. First, thoughtful design takes time where true mindfulness can be engaged at a deep level; time where all of our knowledge and skills can be carefully applied […]