Insights

SERA Academy: Why emerging professionals love SERA

Ask anyone how they felt as an intern or a brand new employee, and you’re bound to get a range of emotional responses. On the one hand, you’re excited about the potential and opportunity, but you’re also worried, stressed, and a little intimidated. There’s so much to learn when starting a new career, and all […]

Fostering creativity in the SLAB

SERA project teams have an array of tools to assist with their design and presentation work, and they love nothing more than to dive in and playfully experiment as they bring their visions to life. A few months ago, we learned how SERA’s Viz Team uses augmented and virtual reality to not only present projects […]

SERA at Galleria: Professional development through human experience

SERA was recently recognized as an Emerging Professionals Friendly Firm by the Northwest and Pacific AIA, and we have no doubt that our Galleria office will continue to make SERA a great place for interns and young professionals to learn and grow their careers far into the future. Because when it’s done right, an office […]

The future is bright with AR and VR technologies

SERA has been involved in some pretty complex, multilayered corporate planning and streetscape projects. Endeavors like The Village at Lagoon Valley in Vacaville, the Eugene Riverfront District Master Plan in Eugene, and Alpine Avenue in McMinnville require great understanding of the site, its limitations, and its potential new uses. Virtual reality (VR) and augmented reality […]

Erin Reome and Resiliency Work at SERA

SERA Senior Associate and Resiliency Planner Erin Reome is being honored next week with a Women of Vision award from the Oregon DJC. This award recognizes women who are shaping the built environment with their technical skill, leadership, mentoring, and community involvement, and we thought it would give us a great chance to highlight some […]

SERA Galleria: One firm’s answer to the big workplace question

In the wake of the world’s forced experiment with remote work, employers everywhere are asking big questions about how to address modern workplace needs. We hear that “hybrid is here to stay” and that employees don’t want to give up their work-from-home freedoms. But we also hear that people like going to work and that […]

Indigenous People’s Day 2022

  In honor of Indigenous People’s Day on Monday, we recognize and show our respect for Native People who have understood for generations how to live in harmony with the land, water, and all other living things. SERA has learned so much about tribal culture and world views from working with the Affiliated Tribes of Northwest […]

A new approach to master planning in the Bay Area: Lagoon Valley

Let’s not build another disconnected business park. We are all familiar with typical, highway-adjacent, suburbanized, business and industrial parks that feature monolithic, enclosed office buildings surrounded by networks of empty sidewalks, water-gobbling lawns, and acres of parking lots. Created during an era when planners thought activities should be separated physically, business parks assume that people […]

Interview with Trevor Parham, Founder of Oakstop, an Oakland-based Co-working Space that Centers Communities of Color

Trevor Parham is an artist, entrepreneur, investor, and founder of Oakstop, a Black-owned, Oakland-based, community-powered ecosystem of co-working and event spaces for entrepreneurs and communities of color. He is also a co-founder of the Oakland Black Business Fund, an investment platform focused on empowering Black businesses with capital, technical assistance, and growth strategies, which is […]

The Galleria: Celebrating SERA’s New Space

SERA Architects is spending the summer of 2022 relocating to our new Portland headquarters. Our new home is a healthy, flexible, seismically safe workplace in one of downtown Portland’s grandest historic buildings—and we’re making this move at an auspicious time. After more than two years of working from home, the whole world is reflecting on […]