Blog

Connect with SERA at Greenbuild 2012

If you’re headed to San Francisco for this year’s Greenbuild extravaganza, please be sure to connect with us. You can find the following SERA folks offering these compelling presentations:  — Water: from Research to Policy to Practice Lisa Petterson, AIA, LEED AP BD+C, LC, NCARB – Assoc. Principal, Project Architect, Sustainability Resources Group Manager, Technical […]

Tell Us Your Dream.

With the launch of our revamped website in 2012, we wanted to include something different – a piece that aims to visually capture the ethos and aspirations of SERA. After a number of collaborative sessions, “SERA Dreams Big.” took shape. But more than a stand alone statement, SERA Dreams Big. is intended to spark a dialogue. In […]

SERA Has New Energy on the Web!

The journey to a new website for SERA has been a long time in the making. In the midst of fast-paced projects and an obsession with client service, these sorts of initiatives can sometimes be found collecting dust on the back-burner. Yet, despite our collective busyness, we knew the time had come for this task […]

Hospitality Case Study: Costs of Green

Case study executed by SERA Architects with input from Benjamin West and product manufacturers. For further information, please contact Lisa Zangerle at 503-445-7348. Unlike the majority of hotel rooms on the market, the newly refreshed rooms at the Courtyard by Marriott Denver Downtown have sustainable measures that go beyond the basics. Many hotels have adopted […]

Hawthorne Area Civic Ecology: Community Strategies

As practitioners of urban design, we tend to focus on the built environment as the key to sustainability. But as planners, we also know that communities thrive best when the people who live in them have a stake in their success. Civic Ecology is a process that brings these two critical pieces together through a […]

Why Homeownership Still Makes Sense (I think…)

A few months ago I read with great personal interest an article by Emily Badger for the Atlantic Cities in which she contemplates the notion of the end of the era of homeownership and the rise of the “middle class forever renter.” Behind this purported trend are an increasing number of potential homebuyers (at least […]

Photo Essay: A Century of Pedestrianism

Great cities are made up of great neighborhoods, and in Portland the best neighborhoods are those that are the most walkable. Sellwood, where (full disclosure) a few SERA employees reside, is one such neighborhood – a rational grid of Craftsman homes, great parks, a library, an historic outdoor pool, and a Main Street stocked with […]

Bringing It Home – by Harriett Jameson

To kick-off 2012, the Urban Design + Planning studio here at SERA hosted two interns who were interested in getting a glimpse into the Portland culture. As part of their time with us, each intern was tasked with writing a blog post as a reflection on their time in Rose City. Harriett Jameson, a graduate […]

“Rebranding Bikes and Buses” – A Portland Perspective

   Hot off the press over at Fast Company Design is an article by the Danish design group, Skibsted Ideation, titled, “How Do You Wean People Off Cars? By Rebranding Bikes And Buses.” To set the stage for their perspective, the authors review the recent lackluster launch of the Tata Nano in India. In concept, […]

Hawthorne’s Lasting Impression – by Alexis Garcia

To kick-off 2012, the Urban Design + Planning studio here at SERA hosted two out-of-state interns who were interested in getting a glimpse into Portland’s urban culture. As part of their time with us, each intern was asked to contribute a blog post as a reflection on their time spent in Rose City. Alexis Garcia, […]