Blog

SERA Celebrates Chinese New Year!

by | January 27, 2020 0 Presentations

Last week, in celebration of the Chinese New Year, our teammates shared their cultural and family traditions, food and drink, games and unique customs – all colorful and yummy. Enjoy photos from the event, which included: Wushu (Chinese Martial Arts) When he’s not designing, Travis Dang teaches martial arts at Summit Wushu Academy. Wushu is […]

NOW OPEN: Memorial Design Competition for Steve Prefontaine

by | January 23, 2020 0 SERA General

On May 30, 1975, one of Oregon’s most famous Olympians, runner Steve “Pre” Prefontaine, left a party in his butterscotch MG convertible and at a curve along Eugene’s Skyline Boulevard, flipped the car and died before being freed. The site of his death — at a hard-to-find basalt outcropping on a hillside — became known […]

Congratulations, New SERA Associates!

by | January 17, 2020 0 Presentations

SERA’s principal group is proud to announce 20 new Associates, with an additional three staff members rising to the Senior Associate level. The Associates program at SERA recognizes high-performing and firm-focused individuals who add value to our practice. The Senior Associates title is bestowed upon employees with an additional aptitude or role in business development […]

VIDEO: Creating a New Riverfront Neighborhood in Eugene

My own involvement in Eugene’s waterfront redevelopment began down in the weeds over the summer in 2018. I first viewed the roughly dozen-acre plot that summer while biking around the city. When I stumbled upon the Eugene Water and Electric Board (EWEB) site by happenstance, I found just that – a rumple of cracked asphalt […]

How Are We Doing? SERA’s JUST Label Lets Us Know

by | November 20, 2019 3 Presentations, SERA General

In a little bit of sleuthing on our website, you’ll find that “SERA is committed to a greater level of employee engagement and entrepreneurial involvement than is customarily found in an architectural firm.” If you’re the kind of person who says, “OK, that sounds interesting, but can you give me an example?” then this blog […]

Biophilia Gains Focus at CBE

by | November 5, 2019 0 Presentations

We recently had the fortune of attending the Center for the Built Environment’s Industry Advisory Board Meeting, joining in conversations we’re simultaneously having at SERA about biophilic design. CBE researches how innovations in energy and indoor environment will transform the building industry, and is based at the University of California, Berkeley. Along with an exciting […]

Beats, Rhymes and Design: How Hip Hop Architecture Seeks to Diversify the Industry

by | October 15, 2019 0 Presentations, SERA General

This year, a few SERA employees volunteered for Portland’s Hip Hop Architecture Camp – a weeklong, intensive experience designed by Michael Ford to introduce underrepresented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture. The camp happens around the country, and this year we were fortunate […]

Housing Projections from the 2019 MFE Conference

Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]