Blog

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]

The Challenge of the Creative Class – A Follow Up

by | April 3, 2013 5 SERA General, Urban Design + Planning

In 2011, we wrote about Portland’s Creative Class slump, noting that, despite being generally regarded as one of the country’s preeminent “creative class” cities, Portland has failed to translate its reputation for livability into real economic gains. Given the city’s persistent struggles with unemployment, underemployment, and low wages (despite attracting artists, designers, intellectuals, hipsters, and […]

Celebrate Lafayette: Young SERA Designers Win Competition

Occasionally, a group of emerging designers here at SERA will pool their talents and take on an independent design challenge. Such was the case when Krystan Menne, Kristin Slavin, and Jodi Hanson heard about the “[Imagine Downtown] Lafayette, LA” open-ideas competition a few months ago. Not only did this interdisciplinary team of designers dive into this […]

People Love What They Help Create

by | March 21, 2013 0 SERA General, Urban Design + Planning

We have recently referenced some of the exciting augmented reality work we’ve been working on, but did you know that we’ve been using various technologies to engage the public during planning projects since the early 2000s? One of our goals at SERA has been to always communicate planning problems and potential solutions in ways that […]

Can Interactive Tech Lead to Better Design? Part 1

The traditional design process is being rethought with the introduction of new technologies. But what’s exciting to see is the way digital advances in other industries are influencing the way we think in the architectural world. Did you know that the wildly popular video game of the 1990s, Quake, has had a profound impact on […]

Is Love the Missing Ingredient in Sustainability?

Is love the missing ingredient in sustainability? We think so. In a world of metrics and check lists, are we overlooking that buildings, streetscapes, and interiors are made for people? People who want to thrive, who want to love the way they spend their days. We think that this love translates into care. Care translates […]

Bing Sheldon: Architect as Change Agent

by | February 1, 2013 0 Architecture, SERA General

If you’re at all familiar with the design and building industry in Portland, Oregon, chances are you’ve encountered Bing Sheldon – whether in person or by reputation. And if you have found yourself admiring Portland’s historic character and focus on sustainability, Bing is one of the city’s key influencers we have to thank for the the forward-thinking […]

Connect with SERA at Greenbuild 2012

by | November 9, 2012 0 SERA General

If you’re headed to San Francisco for this year’s Greenbuild extravaganza, please be sure to connect with us. You can find the following SERA folks offering these compelling presentations:  — Water: from Research to Policy to Practice Lisa Petterson, AIA, LEED AP BD+C, LC, NCARB – Assoc. Principal, Project Architect, Sustainability Resources Group Manager, Technical […]