Blog

Design Through the Lens of Biomimicry

The wisdom of nature and its delicate beauty has long influenced art and design. It changes with the seasons, adapts to sunlight, temperature and rain, and has done so for thousands of years. Nature adapts to the earth’s cyclical processes, and so can our buildings. Enter Biomimicry, the concept of consciously emulating nature’s genius by […]

The ‘Whys’ Behind Housing Design at SERA

In recent years, SERA’s Housing studio added many new faces to our team, including a new Oakland studio to serve clients in The Bay Area. With new talent and expanded geography, the time felt right to revisit some of the goals our studio set a few years back. I saw a unique opportunity for a […]

Making Our ‘Sustainable Action Celebration’ An Online Success

Every year near Earth Day, SERA hosts a firm-wide celebration in honor of our sustainable workplace culture and project accomplishments. As Chair of the Sustainable Action Committee (SAC), my vision for the celebration this year included a physical timeline of SAC’s 15-year history, an unveiling of our 2020 Sustainability Action Plan, and collaborative break-out sessions to […]

Hold Everything! How ‘Sheltering in Place’ is Remaking Project Delivery

Of all the changes that Shelter-in-Place orders have brought to our lives, I’m struck by what sounds have endured after emptying the city. With our cars parked at home, office buildings closed, and storefronts shuttered, it’s so quiet you can actually hear songbirds on San Francisco’s Market Street.  And one air horn.  Beginning on March […]

VIDEO: Creating a New Riverfront Neighborhood in Eugene

My own involvement in Eugene’s waterfront redevelopment began down in the weeds over the summer in 2018. I first viewed the roughly dozen-acre plot that summer while biking around the city. When I stumbled upon the Eugene Water and Electric Board (EWEB) site by happenstance, I found just that – a rumple of cracked asphalt […]

Alpine Avenue Streetscape Receives ASLA Honor

The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018. Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic […]

Housing Projections from the 2019 MFE Conference

Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]

Joint Forces HQ Wins National Design-Build Award

The Major General George White Headquarters in Salem, Oregon, demonstrates that a joint forces building can be seismically safe, secure, sustainable – and award-winning. This month, the Design Build Institute of America (DBIA) awarded the project a National Design-Build Merit Award, also making it eligible for a National Award of Excellence! SERA partnered with Fortis […]

Catch us at Design Week Portland!

The 8th annual Design Week Portland is next week, and again this year you can find our thinkers and designers in the mix of fantastic exhibits, discussions, parties and open houses across town. We hope to see you at the following events, so register now, before they fill up. And don’t forget to tag us @seraarchitects! […]

SERA Helps Public See Possibilities for Jantzen Beach Carousel

On Monday, SERA joined Restore Oregon for the public unveiling of a new urban concept for the historic Jantzen Beach Carousel. A series of renderings created by SERA staffers Sean Bolden, Brian Stevens and Steven Ehlbeck show how the carousel — one of the largest surviving examples from the golden age of carousels — can […]