Insights

Our Greatest Rooftop Decks — Ranked!

Inspired by Archinect’s recent list, “10 Green Rooftop Spaces We Liked This Week,” for which one of our projects claimed a spot, we looked back at some of our own favorite rooftop spaces from projects past. And what better timing? Summer is here and the spotlight — err, sunlight! — is on all the great […]

Mass Timber + Hospitality: What’s New?

Last summer, SERA Principal in the Hospitality Studio Gary Golla convened a research group to look at mass timber construction in the hotel industry. Mass timber buildings tend to be thought of as beautiful, with warm, welcoming spaces and distinct sustainability advantages, but that doesn’t mean they’re a perfect fit for every use or building […]

Post-Covid Possibilities: Exploring Hotel-to-Housing Conversions

The pandemic has disrupted the typical supply-and-demand dynamic in many industries. In the short term, this is especially true for Hospitality. Thus, the topic of converting “distressed properties” to other uses is receiving a great deal of attention lately. While speculation around opportunities for distressed hotels will likely diminish with economic recovery, there will continue […]

SERA to Design Mass-Timber Affordable Housing in San Jose

We’re excited to announce that the nonprofit housing group First Community Housing has selected SERA and our partners Lendlease to design and build their most ambitious affordable housing project to date: a 365-unit LEED-Platinum development near the San Jose Diridon Station. Named McEvoy Apartments, the project will be built using an innovative mass timber frame […]

Q&A with SERA Designer and 2020 SEED Award Winner Lindsey Naganuma

For her capstone university project, SERA designer Lindsey Naganuma collaborated on a library concept for Portland’s Cully neighborhood — one that builds community, celebrates diverse identities, and challenges how residents learn and share information. Her conceptual design is now a 2020 SEED Award winner, recognized by the National Organization of Minority Architects (NOMA), the NAACP, […]

Mass Timber + Hospitality: The User Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. This is the final entry in our series exploring the development of a realistic, hypothetical mass timber hotel. Don’t miss parts I to III: the developer, architect and operator points-of-view! Spread-eagle […]

Mass Timber + Hospitality: The Operator Perspective

This is the third entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel. Previously, we looked at the perspectives of the developer and architect, and next week, we’ll see how mass timber can create a memorable guest experience! Walking into our hotel, I smiled as I scanned the wood […]

Mass Timber + Hospitality: The Architect Perspective

This is the second entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel through the points of view of a developer, a design & construction team, an operator, and a guest. Check out our first entry: the Developer perspective. Golden panels of cross-laminated timber soar out toward a tree-tipped […]

Mass Timber + Hospitality: The Developer Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]

Work Design Magazine Competition Success!

Back in June, two teams from the SERA workplace studio submitted for an international competition hosted by Work Design Magazine. We are proud to announce that both submissions made it to the finals — one receiving an honorable mention, and the other named WINNER!   With the ongoing pandemic, the competition posed a less idealistic question […]