Blog

Social Contact Requires a Social Contract

Welcome back to the SERA Workplace series! Have you thought much about social contracts? No? That makes all of us. Prior to this pandemic, it was (hopefully) understood that you shouldn’t take up two seats on a crowded train, trim your nails at the conference table, stand facing the back of the elevator, Reply All […]

The Future of Workplace is Us

Have you seen that feature on the Web about the new plastic dividers between desks and the new social-distancing-conscious layouts for conference rooms? So have we. All fifty-thousand versions of it. We would like to approach the question of our future workplace not from the perspective of furniture layouts, but from the point of view […]

The ‘Whys’ Behind Housing Design at SERA

In recent years, SERA’s Housing studio added many new faces to our team, including a new Oakland studio to serve clients in The Bay Area. With new talent and expanded geography, the time felt right to revisit some of the goals our studio set a few years back. I saw a unique opportunity for a […]

Making Our ‘Sustainable Action Celebration’ An Online Success

Every year near Earth Day, SERA hosts a firm-wide celebration in honor of our sustainable workplace culture and project accomplishments. As Chair of the Sustainable Action Committee (SAC), my vision for the celebration this year included a physical timeline of SAC’s 15-year history, an unveiling of our 2020 Sustainability Action Plan, and collaborative break-out sessions to […]

SERA’s 2020 Sustainability Action Plan is Live!

Although nature doesn’t need an action plan to thrive, we’ve found that having a framework to articulate our vision and set a course of action, helps keep us vital. In 2011, SERA created its first Sustainability Action Plan, and we’re excited to announce the launch of our fourth update. Because sustainability plays such a central […]

No Surprise Guests: Using Nature to Curb Contagions in Hotels

In our previous entry, we talked about the pervasiveness of harmful chemicals in our environments, and how the practices of Green Chemistry are leading to creative, healthier solutions. In this entry, we’ll be sharing how another sustainable design movement, Biomimicry, can reduce the transmission of viruses and harmful bacteria in high-turnover spaces such as the […]

Taking Toxins Out of the Guest Experience

With the COVID-19 pandemic wreaking havoc on the hospitality industry, how will hotels encourage guests to return once shelter-in-place orders are lifted? While the obvious solution is touting the amount of bleach and cleaning agents used on every surface in the room, we see a long-term emphasis on guest health and safety. In the first […]

SERA Staff Band Together for Face Shield Shortage

Last week our Lead Visualization Specialist Brian Stevens turned his dining room into a production zone. Brian joined SERA employees across the city — and people around the world — lending their technological capabilities and resourcefulness to produce face shields desperately needed by community and healthcare workers as protection against Coronavirus. After bringing home SERA’s […]

SERA Celebrates Chinese New Year!

Last week, in celebration of the Chinese New Year, our teammates shared their cultural and family traditions, food and drink, games and unique customs – all colorful and yummy. Enjoy photos from the event, which included: Wushu (Chinese Martial Arts) When he’s not designing, Travis Dang teaches martial arts at Summit Wushu Academy. Wushu is […]

Congratulations, New SERA Associates!

SERA’s principal group is proud to announce 20 new Associates, with an additional three staff members rising to the Senior Associate level. The Associates program at SERA recognizes high-performing and firm-focused individuals who add value to our practice. The Senior Associates title is bestowed upon employees with an additional aptitude or role in business development […]