Blog

SERA Celebrates Chinese New Year!

Last week, in celebration of the Chinese New Year, our teammates shared their cultural and family traditions, food and drink, games and unique customs – all colorful and yummy. Enjoy photos from the event, which included: Wushu (Chinese Martial Arts) When he’s not designing, Travis Dang teaches martial arts at Summit Wushu Academy. Wushu is […]

Congratulations, New SERA Associates!

SERA’s principal group is proud to announce 20 new Associates, with an additional three staff members rising to the Senior Associate level. The Associates program at SERA recognizes high-performing and firm-focused individuals who add value to our practice. The Senior Associates title is bestowed upon employees with an additional aptitude or role in business development […]

VIDEO: Creating a New Riverfront Neighborhood in Eugene

My own involvement in Eugene’s waterfront redevelopment began down in the weeds over the summer in 2018. I first viewed the roughly dozen-acre plot that summer while biking around the city. When I stumbled upon the Eugene Water and Electric Board (EWEB) site by happenstance, I found just that – a rumple of cracked asphalt […]

How Are We Doing? SERA’s JUST Label Lets Us Know

In a little bit of sleuthing on our website, you’ll find that “SERA is committed to a greater level of employee engagement and entrepreneurial involvement than is customarily found in an architectural firm.” If you’re the kind of person who says, “OK, that sounds interesting, but can you give me an example?” then this blog […]

Biophilia Gains Focus at CBE

We recently had the fortune of attending the Center for the Built Environment’s Industry Advisory Board Meeting, joining in conversations we’re simultaneously having at SERA about biophilic design. CBE researches how innovations in energy and indoor environment will transform the building industry, and is based at the University of California, Berkeley. Along with an exciting […]

Beats, Rhymes and Design: How Hip Hop Architecture Seeks to Diversify the Industry

This year, a few SERA employees volunteered for Portland’s Hip Hop Architecture Camp – a weeklong, intensive experience designed by Michael Ford to introduce underrepresented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture. The camp happens around the country, and this year we were fortunate […]

Housing Projections from the 2019 MFE Conference

Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]

Find Us This October!

The days may be getting shorter, but that’s not stopping our staff from making the rounds! Catch us at these great events in Oregon and California throughout the month. We hope to see you out! Oct. 10 | Oakland SERA’s Margo Rettig is presenting at New Building Institute’s Getting to Zero Forum on “Strategies and Synergies: […]

Climate Restoration and Our Obligation to Act

Last week I had the pleasure of joining climate researchers and advocates across the country at the UN’s Global Climate Restoration Forum in New York City, where the question was asked, “What is our plan to ensure a vibrant future for future generations?” First, what exactly is “climate restoration?” Climate Restoration means removing a trillion tons […]

Highlights from the 2019 unConference

The Living Future’s unConference was held this year in Seattle, a beautiful, amazing place – thriving and struggling. It is the convergence of a gorgeous natural environment, urban topography, of tech giants and homelessness, food, culture, coffee and so much more. In many ways it was the perfect setting to explore the topics of the […]