Insights

Back to School

by | December 17, 2015 1 Architecture

A few weeks ago, I walked over to Shattuck Hall, home of the PSU School of Architecture, to participate in a review of first-year student work. l look forward to these opportunities because they offer a connection to a range of people in the design community, and because they provide an occasion to delve into ideas […]

Extreme Hotel Makeovers: Before & After

by | December 3, 2015 2 Architecture, Interior Design

When our hospitality studio isn’t designing hotels from the inside out (see: Pearl District Residence Inn, AC Hotel by Marriott and more), they’re helping revitalize existing hotels around the country. The redesigns are always remarkable, but when juxtaposed against the original conditions, the transformations are stunning. Check out four of SERA’s recent hotel interventions below. While the Before images are amateur snapshots (taken during […]

Architecture Without Architects

Since I was 14 years old, I’ve been fascinated by travel and design. Therefore, when I started to study urban design and planning, I wanted to participate in design projects around the world. I’ve travelled to developing countries like India, Peru, Turkey, China and Brazil — and this is when I first learned about “architecture without […]

Sustainability Outside of Here

by | October 22, 2015 2 Sustainability

Working here at SERA, sustainability is a word that gets used a lot. We talk about it for our projects. We discuss in the products we specify. We use it in our personal lives outside the office. It is so ingrained with the current culture of architecture and design, especially here in Portland, that I […]

Woodshedding to Spark Inspiration

Recently, a large group of us at SERA sat down for lunch together and discussed what it takes to create valuable and innovative design. Two main threads emerged. First, thoughtful design takes time where true mindfulness can be engaged at a deep level; time where all of our knowledge and skills can be carefully applied […]

Project Spotlight: Argyle Winery Tasting House

by | September 25, 2015 0 Architecture, Interior Design

This month’s grand opening of the new Argyle Winery Tasting House marks a major update for the 28-year-old winery in Dundee, Oregon. Working with Argyle, SERA set out to create a world-class wine tasting experience that preserves the history of the site and builds on Argyle’s spirit of evolution and reinvention. The new Tasting House […]

The Art of Sketching at SERA

by | September 8, 2015 4 Ideas

Earlier this year, SERA hosted its second employee-led sketching series. As co-instructor Jeff Roberts explained it, “Our goals were to engage staff across each of our studios, to help them improve how they convey design solutions, and to get outside and have fun.” Each class in the series built on lessons of the prior, requiring ‘students’ […]