With more than 23 years of experience designing award-winning affordable, market-rate and senior housing, Veronica has helped transform several of San Francisco’s newest neighborhoods – from Octavia Boulevard, to Mission Bay and The Shipyard. She has contributed to new guidelines, conceptualized new uses, worked in innovative construction methodologies and delivered notable multi-family projects throughout California. Veronica joined SERA in 2019, as Director of Housing in California.
Contact Veronica: Email | 510-480-4988
Colleges You’ve Attended and Degrees Earned
Bachelor of Arts in French Literature, Minor Biochemistry, Minor Architecture (University of New Hampshire, Durham); Master of Architecture (Virginia Polytechnic Institute and State University, Blacksburg)
Top 3 Places You’ve Traveled
Morocco’s Blue City, Spain (especially Barcelona and the Alhambra in Granada), the Amalfi Coast, and Lisbon. I also loved living in Paris.
Gardening is my “me time.” I inherited a love of baking from my grandmother and put myself through grad school as a baker, so I enjoy passing this down to my daughters.
MacKay-Lyons Sweetapple, Jeanne Gang, Gaudi. Also James Turrell, Donald Judd and the women of Gee’s Bend.
Fondest Childhood Memory
Scrubbing bricks recycled from an old dilapidated farmhouse. I helped my grandfather reuse them to build an amazing huge hearth wall in the house my grandparents designed for retirement in the White Mountains of New Hampshire. I learned so much about passive solar design from my grandfather and loved working closely with my mom, siblings, aunts, uncles and cousins to create something enduring.
Award You’ve Won
In 2005 I was a winner of the San Francisco Prize for a design for the Harvey Milk Plaza in the Castro. In 2006 I was fortunate to again be a winner for the SF Prize Housing Ideas Competition in Hayes Valley. In this entry I studied modularity, biophilic elements of rural living within a dense urban framework, and the integration of dynamic building-scale responsive art. This led to an invited (and subsequently built!) competition for the design of Octavia Court, an affordable housing project that included art studios and galleries for the work of San Francisco’s developmentally disabled population.
Anyplace in Barcelona
Time of Day You’re Most Creative
Mornings and evenings. Pretty much anytime the phone isn’t ringing, the messages aren’t pinging, and there is some good music playing.
Preferred Radio Station
R&B, Jazz, Electronica, Chill, DC Go-go, and Debussy–or a combination of all of the above. Preferably heavier on the R&B though.