Last Saturday, team SERA Velo participated in Oregon’s annual Reach the Beach event and raised $1,698 for the American Lung Association. Our riders’ cumulative miles exceeded 1,600. Early starters in Beaverton were greeted with the traditionally coolish air and moist skies that signify spring in the Portland area. A few more riders joined the team […]

Note: Next week, SERA Architects will join workplaces across the region for the Bicycle Transportation Alliance’s Bike Commute Challenge. A symbol of our dedication to sustainability, the challenge to bike to work every day is often a motivator for new and recreational cyclists to try commuting for the first time. For some, it’s the discovery of a new passion.  Biking for […]

   Hot off the press over at Fast Company Design is an article by the Danish design group, Skibsted Ideation, titled, “How Do You Wean People Off Cars? By Rebranding Bikes And Buses.” To set the stage for their perspective, the authors review the recent lackluster launch of the Tata Nano in India. In concept, […]

7:03 AM. Dawson Park. Jeff Hosea and I cut across the dewy grass on our bikes to a small white tent set up on the northwest corner of the park. There stands an apron-clad Jacob Lupton, spatula in hand, gently coaxing whipped eggs into the maw of a heavily buttered cast iron pan. Red and […]