Insights

Downtown revival in the ‘burbs?

We’re envisioning downtown Beaverton’s revival and putting pedestrians first. Today, when you ask the average Beaverton resident “Where is downtown?” you’ll sometimes get a puzzled look and a return question: “Beaverton has a downtown?” But this is changing fast, and yesterday’s city approval of a new Urban Design Framework Plan, developed by a team led […]

Anyone Can Design in Virtual Reality

In the Pixar movie Ratatouille, Chef Gusteau’s motto was “Anyone can cook.” Food critic Anton Ego initially viewed that sentiment with disdain but eventually came to the conclusion that “Not everyone can become a great artist, but a great artist can come from anywhere.” In the architectural world, there are a number of barriers preventing […]

Resiliency: Our Sustainability Celebration + Design Week Portland events

In a first for SERA, we coupled our 2017 Sustainable Action Celebration with a Design Week Portland session in back-to-back events last week. Our celebration comes on the heels of the AIA’s recent report “The Habits of High-Performance Firms,” which highlights SERA’s four AIA Committee on the Environment (COTE) Top Ten project wins. The report attributes […]

RSVP for our #DWPDX Discussion on Resilience

The term ‘resilience’ is increasingly being used in architecture and urban planning to describe the durability, adaptability and flexibility of our built environment. With the increasing threat of volatile weather due to climate change, the high probability of a large-magnitude earthquake striking the region, and the slower moving but equally transformative effects of economic changes […]

How a design comes to be a building

Despite what Howard Roark and Ted Mosby imply, most buildings are not the product of a sole architect’s vision at the drawing board. Rather, a design is created by the architectural team and engineers, who hand over the permitted documents to the contractor to build. This is how it’s planned, but what really goes on? […]

Back to School

A few weeks ago, I walked over to Shattuck Hall, home of the PSU School of Architecture, to participate in a review of first-year student work. l look forward to these opportunities because they offer a connection to a range of people in the design community, and because they provide an occasion to delve into ideas […]

Edith Green: Combining Sustainability with Award-Winning Design

Last year, doors reopened at the Edith Green-Wendell Wyatt Federal building (EGWW) following an extensive redesign to bring efficiency, light and life back into the 40-year-old office tower. On Friday, at AIA Portland’s award celebration, the chapter recognized the building with both a Merit award for design and the 2030 Challenge Design Award for sustainability in the […]

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]

Celebrate Lafayette: Young SERA Designers Win Competition

Occasionally, a group of emerging designers here at SERA will pool their talents and take on an independent design challenge. Such was the case when Krystan Menne, Kristin Slavin, and Jodi Hanson heard about the “[Imagine Downtown] Lafayette, LA” open-ideas competition a few months ago. Not only did this interdisciplinary team of designers dive into this […]

People Love What They Help Create

We have recently referenced some of the exciting augmented reality work we’ve been working on, but did you know that we’ve been using various technologies to engage the public during planning projects since the early 2000s? One of our goals at SERA has been to always communicate planning problems and potential solutions in ways that […]