Insights

Let’s Be Clear: A Brief Guide to Material Transparency

Transparency is hot right now. And for good reason. Exciting new developments like the mindful MATERIALS Collaborative, which provide access to transparency information across a variety of manufacturers and products, are continuing to foster discussions between manufacturers and the design community. During this year’s Hospitality Design Expo, Alison Bane and I presented on Transparency as […]

Product transparency: mindful MATERIALS

Many designers, and their clients, want to know the contents and potential hazards of the products we put into use every day. With today’s nationwide launch of mindful MATERIALS, what we put into our homes, schools and workplaces can be more transparent than ever. mindful MATERIALS is an initiative developed by the design industry to […]

The Dollars and Sense of Green Design: A Hospitality Study

At SERA, our work in the hospitality industry focuses on blending design, guest comfort, operational efficiency, and sustainable initiatives. About two years ago, I was talking to someone from a major hotel brand, who thought that green Furniture, Fixtures, and Equipment (FF&E) added an extra 10% to the costs of a hotel refresh project. My […]