Last summer, SERA Principal in the Hospitality Studio Gary Golla convened a research group to look at mass timber construction in the hotel industry. Mass timber buildings tend to be thought of as beautiful, with warm, welcoming spaces and distinct sustainability advantages, but that doesn’t mean they’re a perfect fit for every use or building […]

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. This is the final entry in our series exploring the development of a realistic, hypothetical mass timber hotel. Don’t miss parts I to III: the developer, architect and operator points-of-view! Spread-eagle […]

This is the third entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel. Previously, we looked at the perspectives of the developer and architect, and next week, we’ll see how mass timber can create a memorable guest experience! Walking into our hotel, I smiled as I scanned the wood […]

This is the second entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel through the points of view of a developer, a design & construction team, an operator, and a guest. Check out our first entry: the Developer perspective. Golden panels of cross-laminated timber soar out toward a tree-tipped […]

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]