Covid-19 and social distancing requirements have changed how we engage outdoors, how we commute, travel and recreate — in many ways for the better! Earlier this month, we brought together a panel of active mobility experts in the Bay Area to help answer the question on many of our minds: How do we leverage this […]

Last month, guests were served the first round of tapas and signature cocktails at AC Hotels’ newest property, in downtown Portland, Oregon. Originating in Spain, the brand by Marriott is aimed at travelers seeking a modern, European twist to their trips – even if their travels are stateside. Blending laid-back comfort with visual excitement, the AC Hotel Portland […]

Architects are accustomed to long distance relationships; Beginning as students we fall in love with images of buildings, we read what we can, study the floor plans, but only after a long courtship do we eventually meet in person.

When our hospitality studio isn’t designing hotels from the inside out (see: Pearl District Residence Inn, AC Hotel by Marriott and more), they’re helping revitalize existing hotels around the country. The redesigns are always remarkable, but when juxtaposed against the original conditions, the transformations are stunning. Check out four of SERA’s recent hotel interventions below. While the Before images are amateur snapshots (taken during […]