Help Us Design a Wonderful Waterfront

SERA Architects is opening its doors during Design Week Portland to ask the question, “What does a wonderful waterfront look like to you?”

Like many Portlanders, we admire the Willamette – it’s the physical and emotional heart of Portland. And we feel lucky to have Tom McCall Waterfront Park, a strong model of urban walkability, greenspace, and Portland’s unofficial gathering place.

We wonder, in 2014, if our waterfront is truly living up to its potential.

How is our sea wall limiting our connection with the Willamette? What improvements to Naito Parkway would ease our access to the waterfront? What would make this place awesome, rain or shine?

We invite you to add your vision.

During our design discussion, we’ll work with panelists to develop creative solutions and get critical feedback from you. At the end of the event, we’ll have some tangible solutions – and hopefully, a greater reverence for our river.

Please join us. Tickets are free, but advance registration is required.


Our panelists

Branding guru Jelly Helm of Study Jelly

River evangelist Willie Levenson of Human Access Project

Restaurateur Micah Camden of Little Big Burger and DOC

Urban naturalist Mike Houck of Urban Greenspaces Institute

Financial analyst Jerry Johnson of Johnson Economics

Director Emeritus Chet Orloff of the Oregon Historical Society

Radiant 8-year-old Lauren, and

Brilliant 10-year-old Noya


About Design Week

During one week in October, Design Week Portland explores the process, craft, and practice of design across disciplines as seen through the lens of our city’s most vibrant independent programming. Find out more at


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