Alpine Avenue



Alpine Avenue


City of McMinnville




McMinnville, Oregon


A friendly pedestrian route connecting to downtown McMinnville

SERA designed a shared streetscape plan for five city blocks
along Alpine Avenue to encourage redevelopment in a working neighborhood within walking distance of downtown McMinnville. Recommended as an implementation element of the NE Gateway Plan, the design of the plan creates Alpine Avenue as the central spine and primary pedestrian route through the district as well as connects and integrates Alpine Avenue to downtown.

Placemaking at its finest: Flexible and human-centered

The design focuses on shared space and flexibility specifically allowing the street to be transformed into a pedestrian-only plaza in order to accommodate special events and festivals.

A sustainable streetscape designed with McMinnville's unique story in mind

The design not only celebrates and honors McMinnville’s history but also focuses on sustainability. Alongside featuring McMinnville’s first stormwater gardens, the entire project also aims to encourage walking over vehicular transportation and to inspire private brown field urban infill redevelopment on adjacent underutilized
or vacant parcels.

With an emphasis on balanced design for both people and vehicles, the project includes a curb-free street environment designed to slow vehicle speeds, prioritize pedestrians and accommodate truck access to the existing businesses.

Open public spaces incorporate moveable and fixed custom-designed street furniture, including planter boxes, picnic tables and benches, raised landscape areas, stormwater gardens, signature trellis space framework, and interpretive signage.