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Alpine Avenue Streetscape Receives ASLA Honor

The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018.

SERA’s Nick and Beth Lavelle at the ASLA Soiree

Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic Granary District, and for railroad-related uses. In recent years, the neighborhood has welcomed wineries, breweries and numerous creative craft businesses. With city-approved plans for catalyzing additional private development, reimagining Alpine became a priority.

To create a one-of-a-kind street that serves the district and the greater McMinnville community, designers took inspiration the nearby Yamhill River, plotted design elements based on musical annotation, and created a new landscape that honors the rustic-industrial context.

Today, the five-block project prioritizes bicycle and pedestrian traffic and serves as a destination for street festivals. Impressively, at least six new private developments have been initiated since the avenue reopened in 2018. As such, the simple yet memorable streetscape design bridges a rich historic legacy and a prosperous future.

Congratulations to the City of McMinnville and HDR!

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