Alpine Avenue Streetscape Receives ASLA Honor

by | November 7, 2019 0 Architecture, Urban Design + Planning

The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018.

SERA’s Nick and Beth Lavelle at the ASLA Soiree

Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic Granary District, and for railroad-related uses. In recent years, the neighborhood has welcomed wineries, breweries and numerous creative craft businesses. With city-approved plans for catalyzing additional private development, reimagining Alpine became a priority.

To create a one-of-a-kind street that serves the district and the greater McMinnville community, designers took inspiration the nearby Yamhill River, plotted design elements based on musical annotation, and created a new landscape that honors the rustic-industrial context.

Today, the five-block project prioritizes bicycle and pedestrian traffic and serves as a destination for street festivals. Impressively, at least six new private developments have been initiated since the avenue reopened in 2018. As such, the simple yet memorable streetscape design bridges a rich historic legacy and a prosperous future.

Congratulations to the City of McMinnville and HDR!

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