Insights

Mass Timber + Hospitality: The User Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. This is the final entry in our series exploring the development of a realistic, hypothetical mass timber hotel. Don’t miss parts I to III: the developer, architect and operator points-of-view! Spread-eagle […]

Mass Timber + Hospitality: The Operator Perspective

This is the third entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel. Previously, we looked at the perspectives of the developer and architect, and next week, we’ll see how mass timber can create a memorable guest experience! Walking into our hotel, I smiled as I scanned the wood […]

Mass Timber + Hospitality: The Architect Perspective

This is the second entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel through the points of view of a developer, a design & construction team, an operator, and a guest. Check out our first entry: the Developer perspective. Golden panels of cross-laminated timber soar out toward a tree-tipped […]

Mass Timber + Hospitality: The Developer Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]

Work Design Magazine Competition Success!

Back in June, two teams from the SERA workplace studio submitted for an international competition hosted by Work Design Magazine. We are proud to announce that both submissions made it to the finals — one receiving an honorable mention, and the other named WINNER!   With the ongoing pandemic, the competition posed a less idealistic question […]

Design Through the Lens of Biomimicry

The wisdom of nature and its delicate beauty has long influenced art and design. It changes with the seasons, adapts to sunlight, temperature and rain, and has done so for thousands of years. Nature adapts to the earth’s cyclical processes, and so can our buildings. Enter Biomimicry, the concept of consciously emulating nature’s genius by […]

The ‘Whys’ Behind Housing Design at SERA

In recent years, SERA’s Housing studio added many new faces to our team, including a new Oakland studio to serve clients in The Bay Area. With new talent and expanded geography, the time felt right to revisit some of the goals our studio set a few years back. I saw a unique opportunity for a […]

Hold Everything! How ‘Sheltering in Place’ is Remaking Project Delivery

Of all the changes that Shelter-in-Place orders have brought to our lives, I’m struck by what sounds have endured after emptying the city. With our cars parked at home, office buildings closed, and storefronts shuttered, it’s so quiet you can actually hear songbirds on San Francisco’s Market Street.  And one air horn.  Beginning on March […]

Alpine Avenue Streetscape Receives ASLA Honor

The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018. Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic […]

Housing Projections from the 2019 MFE Conference

Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]