Insights

Diversity in Design Finds Platform at Design Week Portland

“Everybody was really eager to listen to each other’s stories.” As part of Design Week Portland, SERA’s Gauri Rajbaidya and Travis Dang participated in Diversity in Design: Storytelling Mixer. This was the group’s first public event, and it sold out. “This topic of diversity and people of color trying to find each other and find […]

SERA Helps Public See Possibilities for Jantzen Beach Carousel

On Monday, SERA joined Restore Oregon for the public unveiling of a new urban concept for the historic Jantzen Beach Carousel. A series of renderings created by SERA staffers Sean Bolden, Brian Stevens and Steven Ehlbeck show how the carousel — one of the largest surviving examples from the golden age of carousels — can […]

My Five Points of Process, Inspired by JFHQ

Throughout my journey through design and construction of the Oregon Military Department’s Joint Forces Headquarters (JFHQ), I discovered several key points along the way that made the project successful. A play on Le Corbusier’s Five Points of Architecture, I created my own Five Points that are directly related to my personal creative process, and can be […]

Here’s to 50 Years!

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]

5 Lessons for 50 Years: SERA Principals on Reaching a Milestone

Since 1968, SERA has restored, transformed and created from scratch a myriad of exciting projects – projects that pique the interest and enrich the lives of the people who interact with them. From a sparkling marble hotel bar and a daylit workspace, to a place to sleep at night, and a newly-walkable Main Street, our work […]

On Bing, Founding SERA, and 50 Years

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

Recycling – Are we Doing It Wrong?

With a photo of a blue recycling bucket on it, a recent cover of Willamette Week tells us “You’re Doing It Wrong.” The story reiterates what we already know: Portlanders are very enthusiastic recyclers. Unfortunately, “a large percentage of what Portlanders throw in their bins is actually garbage.” And as a result, “the chief buyer […]

Our Top 10 Most Sustainable Actions.. Plus One

Every year at SERA, we have an internal event to celebrate the efforts we take to make a more sustainable world. And over the years, we have had some very ambitious projects deliver on their sustainability goals such as EGWW, the Erb Memorial Union, Savier Street Flats and many others. But in celebrating our sustainability efforts […]

Housing the Houseless: Lessons Learned from our PlyPAD

SERA’s PlyPAD has finally been installed in Kenton Women’s Village! This unique, pro-bono project sought to create an affordable, easily-replicable shelter using CNC-milled plywood. It is now the fifteenth tiny home for a formerly houseless woman, just steps away from SERA’s original POD home. The PlyPAD is a small project with a layered history: after […]