Insights

Anyone Can Design in Virtual Reality

In the Pixar movie Ratatouille, Chef Gusteau’s motto was “Anyone can cook.” Food critic Anton Ego initially viewed that sentiment with disdain but eventually came to the conclusion that “Not everyone can become a great artist, but a great artist can come from anywhere.” In the architectural world, there are a number of barriers preventing […]

JADE Affordable Housing: A Q&A with the Project Team

Today, we break ground on the ROSE/APANO Affordable Mixed Use Development in Portland’s Jade District! The project is the culmination of a thorough public engagement process, with project manager Gauri Rajbaidya and lead designer Travis Dang acting as facilitators for the development team. Next year, the project will bring undersupplied one-, two- and three-bedroom units, […]

Support ROSE CDC through this year’s Give!Guide

This year, we’re excited to partner with ROSE Community Development for Willamette Week’s Give!Guide. Give!Guide makes donating to outstanding Portland nonprofits simple – with plenty of great perks for donors! SERA shares ROSE’s mission to revitalize outer Southeast Portland through the development of homes and economic opportunities. Just this month, SERA and O’Neill/Walsh Community Builders […]

SERA-designed piano finds home at The Dougy Center

Earlier this summer a group of SERA volunteers made-over a piano bound for the junkyard for the program Piano.Push.Play. Our piano and eight others were stationed throughout the city all summer for the public to enjoy. Now that summer’s over, we’re happy to hear that our piano has found a permanent home at The Dougy […]

What it means to be an employee owner

Here at SERA, we’re a 100% employee owned and operated firm. So what does that mean? Funny you should ask. Many years ago, SERA’s founders, Bing Sheldon and Don Eggleston, looked ahead to their retirement and realized that they didn’t want the traditional transition of the firm to take place, whereby a few employees ‘buy […]

Building a sleeping pod at the Portland Art Museum

Late last year, a team of volunteers at SERA unveiled a designed-and-built sleeping pod as part of a larger effort to address homelessness in the city. This year, SERA accepted second challenge – this time designing a pod with a focus on simplified assembly and replication. On August 20, the pod will be built live for […]

Equity is Action

Suzanne Blair and I recently attended the biennial AIA Vision Future Symposium on The Value Proposition for Equity and ended the week on a high note. Not only was the sun out (finally!); not only did we spend the day with some talented Portland business women; but we were re-inspired and challenged to improve ourselves, […]

Resiliency: Our Sustainability Celebration + Design Week Portland events

In a first for SERA, we coupled our 2017 Sustainable Action Celebration with a Design Week Portland session in back-to-back events last week. Our celebration comes on the heels of the AIA’s recent report “The Habits of High-Performance Firms,” which highlights SERA’s four AIA Committee on the Environment (COTE) Top Ten project wins. The report attributes […]

SERA joins effort to address homelessness with design of ‘PAD’

UPDATE: See photos of the completed project on our Facebook page. Fourteen locally-designed and built “sleeping pods” intended to address homelessness — including one by SERA staff — will be on exhibit in early December. SERA’s PAD, or Portable Adaptive Dwelling, is one of 14 submissions for the Partners on Dwelling (POD) Initiative, intended to ensure […]