Insights

Raleigh Slabtown Honored with 2021 AIA Oregon Award

Last week, AIA Oregon’s Oregon Architecture Awards recognized our Raleigh Slabtown project with a Citation Award in the Residential Architecture category. This year’s jurors said they were impressed not only by the structure overall, but by the way our team integrated the outside with the unique and luxe interiors. We’re honored! Raleigh Slabtown was designed […]

Previewing SERA’s New Galleria Headquarters (with Renderings!)

Earlier this year, we announced our lease of the top floor of Galleria as our new Portland headquarters. With the design of our future office fully underway, we opened the doors this week to give staff a peek into the impressive space before construction crews set to work! The 37,000-square-foot, uninterrupted floorplate of the fifth […]

Henry Building Receives Oregon’s Top Honor for Reuse and Revitalization

Historically significant, seismically upgraded building houses some of Portland’s most vulnerable populations The newly renovated and seismically upgraded Henry Building in downtown Portland is among 11 historic projects across Oregon to receive a 2021 DeMuro Award for Excellence in Historic Preservation! The 112-year-old Henry Building presented a variety of challenges for the client Central City […]

Chapel Renovation Wins Palladio Craftsmanship Award

For two decades, the national Palladio Awards has recognized traditional design that enhances the beauty and humane qualities of the built environment. Our team’s renovation of Providence Academy sought to do just that when taking on the project in 2019. On Monday, Traditional Building Magazine announced this year’s winners, recognizing the Providence Academy Chapel with […]

Mass Timber + Hospitality: What’s New?

Last summer, SERA Principal in the Hospitality Studio Gary Golla convened a research group to look at mass timber construction in the hotel industry. Mass timber buildings tend to be thought of as beautiful, with warm, welcoming spaces and distinct sustainability advantages, but that doesn’t mean they’re a perfect fit for every use or building […]

Post-Covid Possibilities: Exploring Hotel-to-Housing Conversions

The pandemic has disrupted the typical supply-and-demand dynamic in many industries. In the short term, this is especially true for Hospitality. Thus, the topic of converting “distressed properties” to other uses is receiving a great deal of attention lately. While speculation around opportunities for distressed hotels will likely diminish with economic recovery, there will continue […]

Hyatt Centric Named Best in Hotels by IIDA Oregon

Last week, the IIDA Oregon chapter awarded the Hyatt Centric Portland top honors by naming it the Best in Hotels at the 2020 Design Excellence Awards celebration! Held virtually this year, the event recognized projects and professionals enhancing interior design across the state. Also: IIDA Oregon Recognizes Emerging Professional Laura Kienlen SERA designed the Hyatt […]

IIDA Oregon Recognizes Emerging Professional Laura Kienlen

Each year, the IIDA Oregon chapter recognizes a junior designer who has advanced interior design in Oregon through their passion for design and persistent reach for excellence. With a groundswell of backing from her colleagues at SERA, IIDA Oregon honored Interior Designer Laura Kienlen with the 2020 Emerging Professional Award! A pivotal member of our […]

Mass Timber + Hospitality: The User Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. This is the final entry in our series exploring the development of a realistic, hypothetical mass timber hotel. Don’t miss parts I to III: the developer, architect and operator points-of-view! Spread-eagle […]

Mass Timber + Hospitality: The Operator Perspective

This is the third entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel. Previously, we looked at the perspectives of the developer and architect, and next week, we’ll see how mass timber can create a memorable guest experience! Walking into our hotel, I smiled as I scanned the wood […]