Insights

Hyatt Centric Named Best in Hotels by IIDA Oregon

Last week, the IIDA Oregon chapter awarded the Hyatt Centric Portland top honors by naming it the Best in Hotels at the 2020 Design Excellence Awards celebration! Held virtually this year, the event recognized projects and professionals enhancing interior design across the state. Also: IIDA Oregon Recognizes Emerging Professional Laura Kienlen SERA designed the Hyatt […]

IIDA Oregon Recognizes Emerging Professional Laura Kienlen

Each year, the IIDA Oregon chapter recognizes a junior designer who has advanced interior design in Oregon through their passion for design and persistent reach for excellence. With a groundswell of backing from her colleagues at SERA, IIDA Oregon honored Interior Designer Laura Kienlen with the 2020 Emerging Professional Award! A pivotal member of our […]

Mass Timber + Hospitality: The User Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. This is the final entry in our series exploring the development of a realistic, hypothetical mass timber hotel. Don’t miss parts I to III: the developer, architect and operator points-of-view! Spread-eagle […]

Mass Timber + Hospitality: The Operator Perspective

This is the third entry in our blog series exploring the development of a realistic, hypothetical mass timber hotel. Previously, we looked at the perspectives of the developer and architect, and next week, we’ll see how mass timber can create a memorable guest experience! Walking into our hotel, I smiled as I scanned the wood […]

Mass Timber + Hospitality: The Developer Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]

Work Design Magazine Competition Success!

Back in June, two teams from the SERA workplace studio submitted for an international competition hosted by Work Design Magazine. We are proud to announce that both submissions made it to the finals — one receiving an honorable mention, and the other named WINNER!   With the ongoing pandemic, the competition posed a less idealistic question […]

Community Asset: How Libraries are Adapting to COVID

Throughout the pandemic, library facilities have continued serving their customers. While many library buildings remain closed to patron use, most provide at least limited services to the degree community leaders and staff feel is appropriate and safe. Especially in these times, where there’s a high reliance on technology and electronic resources, libraries are providing a […]

Hospitality Designed for Longevity

A while back, I made a site visit to review two different guestroom prototypes for our client’s consideration. The temporary rooms were constructed with walls, ceilings and floors, and fully furnished. The prototypes were reviewed, one was selected, and just like that — everything in the two rooms became obsolete. Luckily, members of the design […]

Design Through the Lens of Biomimicry

The wisdom of nature and its delicate beauty has long influenced art and design. It changes with the seasons, adapts to sunlight, temperature and rain, and has done so for thousands of years. Nature adapts to the earth’s cyclical processes, and so can our buildings. Enter Biomimicry, the concept of consciously emulating nature’s genius by […]

The ‘Whys’ Behind Housing Design at SERA

In recent years, SERA’s Housing studio added many new faces to our team, including a new Oakland studio to serve clients in The Bay Area. With new talent and expanded geography, the time felt right to revisit some of the goals our studio set a few years back. I saw a unique opportunity for a […]