Insights

Mass Timber + Hospitality: The Developer Perspective

The use of mass timber construction is gaining momentum in the US; however, its aesthetic, construction, and sustainability advantages remain largely unexplored for hotels. Our multi-disciplinary team has begun exploring the construction of hotels with mass timber by examining the potential advantages and challenges that would be encountered in envisioning and bringing to market a […]

Work Design Magazine Competition Success!

Back in June, two teams from the SERA workplace studio submitted for an international competition hosted by Work Design Magazine. We are proud to announce that both submissions made it to the finals — one receiving an honorable mention, and the other named WINNER!   With the ongoing pandemic, the competition posed a less idealistic question […]

Community Asset: How Libraries are Adapting to COVID

Throughout the pandemic, library facilities have continued serving their customers. While many library buildings remain closed to patron use, most provide at least limited services to the degree community leaders and staff feel is appropriate and safe. Especially in these times, where there’s a high reliance on technology and electronic resources, libraries are providing a […]

Hospitality Designed for Longevity

A while back, I made a site visit to review two different guestroom prototypes for our client’s consideration. The temporary rooms were constructed with walls, ceilings and floors, and fully furnished. The prototypes were reviewed, one was selected, and just like that — everything in the two rooms became obsolete. Luckily, members of the design […]

Design Through the Lens of Biomimicry

The wisdom of nature and its delicate beauty has long influenced art and design. It changes with the seasons, adapts to sunlight, temperature and rain, and has done so for thousands of years. Nature adapts to the earth’s cyclical processes, and so can our buildings. Enter Biomimicry, the concept of consciously emulating nature’s genius by […]

The ‘Whys’ Behind Housing Design at SERA

In recent years, SERA’s Housing studio added many new faces to our team, including a new Oakland studio to serve clients in The Bay Area. With new talent and expanded geography, the time felt right to revisit some of the goals our studio set a few years back. I saw a unique opportunity for a […]

No Surprise Guests: Using Nature to Curb Contagions in Hotels

In our previous entry, we talked about the pervasiveness of harmful chemicals in our environments, and how the practices of Green Chemistry are leading to creative, healthier solutions. In this entry, we’ll be sharing how another sustainable design movement, Biomimicry, can reduce the transmission of viruses and harmful bacteria in high-turnover spaces such as the […]

Graphics Bring the City to Storyline

The recently completed Storyline apartments, with its 14 levels, has a gorgeous panoramic view of central Portland. With a dynamic downtown location to inspire the vibe, I was brought onto the project team to design the environmental graphics for the building’s many public spaces. The art direction: to bring in a Portland-specific story that unfolds […]

New & Improved EMU Named Students’ Favorite Place

University of Oregon students picked the Erb Memorial Union as the No. 1 place they feel belonging on campus, and shed light on their favorite spaces in the newly-updated student union building. The findings are in a study by the university’s Office of Assessment and Research, conducted to gauge how students feel they fit in within […]

Implementing Biophilic Design at Living Future unConference

Join SERA this May for Living Future’s unConference, where we’ll be presenting “Biophilia – from Theory to Culture to Action.” In an ongoing, grassroots effort at SERA, our staff is exploring biophilic design – simply put, how environments with natural characteristics impact health and wellbeing – and how it can enrich projects, support cultural values, […]