Insights

Diversity in Design Finds Platform at Design Week Portland

by | April 25, 2019 0 Ideas

“Everybody was really eager to listen to each other’s stories.” As part of Design Week Portland, SERA’s Gauri Rajbaidya and Travis Dang participated in Diversity in Design: Storytelling Mixer. This was the group’s first public event, and it sold out. “This topic of diversity and people of color trying to find each other and find […]

Catch us at Design Week Portland!

by | April 3, 2019 0 News + Announcements

The 8th annual Design Week Portland is next week, and again this year you can find our thinkers and designers in the mix of fantastic exhibits, discussions, parties and open houses across town. We hope to see you at the following events, so register now, before they fill up. And don’t forget to tag us @seraarchitects! […]

SERA Announces New Principal and Associates

by | February 11, 2019 0 News + Announcements

SERA’s Principal group has promoted Mark Perepelitza to Principal, and 23 others to Associate. Seven additional staff members were honored with the newly-created leadership title Senior Associate. As Director of Sustainability, Mark Perepelitza guides SERA’s overarching sustainability goals and collaborates with project teams on implementation and results tracking. Managing Principal Joe Pinzone commended Perepelitza for […]

My Five Points of Process, Inspired by JFHQ

by | January 31, 2019 1 Architecture, Ideas

Throughout my journey through design and construction of the Oregon Military Department’s Joint Forces Headquarters (JFHQ), I discovered several key points along the way that made the project successful. A play on Le Corbusier’s Five Points of Architecture, I created my own Five Points that are directly related to my personal creative process, and can be […]

Graphics Bring the City to Storyline

by | January 17, 2019 5 Interior Design

The recently completed Storyline apartments, with its 14 levels, has a gorgeous panoramic view of central Portland. With a dynamic downtown location to inspire the vibe, I was brought onto the project team to design the environmental graphics for the building’s many public spaces. The art direction: to bring in a Portland-specific story that unfolds […]

Business Tribune: SERA at 50

by | January 4, 2019 0 News + Announcements

As architecture firms go, few are as typical of Portland as SERA. The firm handled historic renovations such as the Pioneer Courthouse, the Meier & Frank building, Washington High School and Montgomery Park. SERA was the executive architect for CO Architects on the Robertson Life Sciences Building & Skourtes Towera in South Waterfront and designed […]

Here’s to 50 Years!

by | October 19, 2018 0 Ideas, News + Announcements

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]