Insights

A new approach to master planning in the Bay Area: Lagoon Valley

by | September 22, 2022 0 Ideas, Urban Design + Planning

Let’s not build another disconnected business park. We are all familiar with typical, highway-adjacent, suburbanized, business and industrial parks that feature monolithic, enclosed office buildings surrounded by networks of empty sidewalks, water-gobbling lawns, and acres of parking lots. Created during an era when planners thought activities should be separated physically, business parks assume that people […]

Interview with Trevor Parham, Founder of Oakstop, an Oakland-based Co-working Space that Centers Communities of Color

by | August 11, 2022 0 Ideas

Trevor Parham is an artist, entrepreneur, investor, and founder of Oakstop, a Black-owned, Oakland-based, community-powered ecosystem of co-working and event spaces for entrepreneurs and communities of color. He is also a co-founder of the Oakland Black Business Fund, an investment platform focused on empowering Black businesses with capital, technical assistance, and growth strategies, which is […]

The Galleria: Celebrating SERA’s New Space

by | July 22, 2022 0 Ideas

SERA Architects is spending the summer of 2022 relocating to our new Portland headquarters. Our new home is a healthy, flexible, seismically safe workplace in one of downtown Portland’s grandest historic buildings—and we’re making this move at an auspicious time. After more than two years of working from home, the whole world is reflecting on […]

SERA Celebrates New Leaders in Portland and Oakland!

by | March 14, 2022 2 News + Announcements

SERA’s Principal group held a celebratory toast last week to announce 21 promotions at an array of levels across the firm. The promotions included five Associates, 10 Senior Associates, three Principals, and three newly created positions. The event was SERA’s first major in-person gathering since the onset of the pandemic, with live celebrations in both […]

Collaborative Climate Solutions Start with Carbon Benchmarking

by | December 16, 2021 0 Ideas, Sustainability

The West Coast has experienced an astonishing number of climate-related catastrophes in recent years. Wildfires created widespread devastation and smoke-choked air, atmospheric rivers resulted in extensive flooding, and a heat dome shattered records and resulted in a significant number of deaths. As architects, we know our work has a significant impact on the climate, and […]

Raleigh Slabtown Honored with 2021 AIA Oregon Award

Last week, AIA Oregon’s Oregon Architecture Awards recognized our Raleigh Slabtown project with a Citation Award in the Residential Architecture category. This year’s jurors said they were impressed not only by the structure overall, but by the way our team integrated the outside with the unique and luxe interiors. We’re honored! Raleigh Slabtown was designed […]

Previewing SERA’s New Galleria Headquarters (with Renderings!)

Earlier this year, we announced our lease of the top floor of Galleria as our new Portland headquarters. With the design of our future office fully underway, we opened the doors this week to give staff a peek into the impressive space before construction crews set to work! The 37,000-square-foot, uninterrupted floorplate of the fifth […]

Watch: Ending the Climate Crisis—A Discussion with ‘Regeneration’ Author Paul Hawken

by | October 25, 2021 0 Ideas

SERA is deeply committed to capturing every opportunity to effect positive change in addressing the climate crisis. Climate action toward a just transition can put us—people, businesses, and communities—on a path toward regeneration. This will be both life-affirming and a strategic advantage. We can do this. Not only that, it can be joyful. Author Paul […]