Insights

SERA Celebrates Chinese New Year!

by | January 27, 2020 0 Ideas

Last week, in celebration of the Chinese New Year, our teammates shared their cultural and family traditions, food and drink, games and unique customs – all colorful and yummy. Enjoy photos from the event, which included: Wushu (Chinese Martial Arts) When he’s not designing, Travis Dang teaches martial arts at Summit Wushu Academy. Wushu is […]

Congratulations, New SERA Associates!

by | January 17, 2020 0 News + Announcements

SERA’s principal group is proud to announce 20 new Associates, with an additional three staff members rising to the Senior Associate level. The Associates program at SERA recognizes high-performing and firm-focused individuals who add value to our practice. The Senior Associates title is bestowed upon employees with an additional aptitude or role in business development […]

How Are We Doing? SERA’s JUST Label Lets Us Know

by | November 20, 2019 3 Ideas, News + Announcements

In a little bit of sleuthing on our website, you’ll find that “SERA is committed to a greater level of employee engagement and entrepreneurial involvement than is customarily found in an architectural firm.” If you’re the kind of person who says, “OK, that sounds interesting, but can you give me an example?” then this blog […]

Alpine Avenue Streetscape Receives ASLA Honor

by | November 7, 2019 0 Architecture, Urban Design + Planning

The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018. Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic […]

Biophilia Gains Focus at CBE

by | November 5, 2019 0 Ideas

We recently had the fortune of attending the Center for the Built Environment’s Industry Advisory Board Meeting, joining in conversations we’re simultaneously having at SERA about biophilic design. CBE researches how innovations in energy and indoor environment will transform the building industry, and is based at the University of California, Berkeley. Along with an exciting […]

BusinessWire: SERA Architects Hires Veronica Hinkley Reck to Lead Expansion of California Housing Practice

by | November 4, 2019 0 News + Announcements

OAKLAND, Calif. — SERA Architects, a multi-disciplinary architecture and design firm committed to sustainable placemaking, today announced that it has hired Veronica Hinkley Reck as the Director of Housing, California. In this role, Hinkley Reck will lead the ongoing growth of the firm’s Oakland-based Housing Studio through innovative, high-quality designs that address the state’s crucial […]

Beats, Rhymes and Design: How Hip Hop Architecture Seeks to Diversify the Industry

by | October 15, 2019 0 Ideas

This year, a few SERA employees volunteered for Portland’s Hip Hop Architecture Camp – a weeklong, intensive experience designed by Michael Ford to introduce underrepresented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture. The camp happens around the country, and this year we were fortunate […]