Insights

Congratulations, New SERA Associates!

by | January 17, 2020 0 News + Announcements

SERA’s principal group is proud to announce 20 new Associates, with an additional three staff members rising to the Senior Associate level. The Associates program at SERA recognizes high-performing and firm-focused individuals who add value to our practice. The Senior Associates title is bestowed upon employees with an additional aptitude or role in business development […]

How Are We Doing? SERA’s JUST Label Lets Us Know

by | November 20, 2019 3 Ideas, News + Announcements

In a little bit of sleuthing on our website, you’ll find that “SERA is committed to a greater level of employee engagement and entrepreneurial involvement than is customarily found in an architectural firm.” If you’re the kind of person who says, “OK, that sounds interesting, but can you give me an example?” then this blog […]

Alpine Avenue Streetscape Receives ASLA Honor

by | November 7, 2019 0 Architecture, Urban Design + Planning

The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018. Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic […]

Biophilia Gains Focus at CBE

by | November 5, 2019 0 Ideas

We recently had the fortune of attending the Center for the Built Environment’s Industry Advisory Board Meeting, joining in conversations we’re simultaneously having at SERA about biophilic design. CBE researches how innovations in energy and indoor environment will transform the building industry, and is based at the University of California, Berkeley. Along with an exciting […]

BusinessWire: SERA Architects Hires Veronica Hinkley Reck to Lead Expansion of California Housing Practice

by | November 4, 2019 0 News + Announcements

OAKLAND, Calif. — SERA Architects, a multi-disciplinary architecture and design firm committed to sustainable placemaking, today announced that it has hired Veronica Hinkley Reck as the Director of Housing, California. In this role, Hinkley Reck will lead the ongoing growth of the firm’s Oakland-based Housing Studio through innovative, high-quality designs that address the state’s crucial […]

Beats, Rhymes and Design: How Hip Hop Architecture Seeks to Diversify the Industry

by | October 15, 2019 0 Ideas

This year, a few SERA employees volunteered for Portland’s Hip Hop Architecture Camp – a weeklong, intensive experience designed by Michael Ford to introduce underrepresented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture. The camp happens around the country, and this year we were fortunate […]

Housing Projections from the 2019 MFE Conference

by | October 11, 2019 0 Architecture, Ideas

Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]

Find Us This October!

by | September 30, 2019 0 News + Announcements

The days may be getting shorter, but that’s not stopping our staff from making the rounds! Catch us at these great events in Oregon and California throughout the month. We hope to see you out! Oct. 10 | Oakland SERA’s Margo Rettig is presenting at New Building Institute’s Getting to Zero Forum on “Strategies and Synergies: […]