Insights

On Bing, Founding SERA, and 50 Years

by | October 19, 2018 1 Ideas

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

Downtown revival in the ‘burbs?

by | October 10, 2018 1 Urban Design + Planning

We’re envisioning downtown Beaverton’s revival and putting pedestrians first. Today, when you ask the average Beaverton resident “Where is downtown?” you’ll sometimes get a puzzled look and a return question: “Beaverton has a downtown?” But this is changing fast, and yesterday’s city approval of a new Urban Design Framework Plan, developed by a team led […]

Recycling – Are we Doing It Wrong?

by | August 1, 2018 1 Ideas, Sustainability

With a photo of a blue recycling bucket on it, a recent cover of Willamette Week tells us “You’re Doing It Wrong.” The story reiterates what we already know: Portlanders are very enthusiastic recyclers. Unfortunately, “a large percentage of what Portlanders throw in their bins is actually garbage.” And as a result, “the chief buyer […]

Our Top 10 Most Sustainable Actions.. Plus One

by | June 7, 2018 1 Ideas, Sustainability

Every year at SERA, we have an internal event to celebrate the efforts we take to make a more sustainable world. And over the years, we have had some very ambitious projects deliver on their sustainability goals such as EGWW, the Erb Memorial Union, Savier Street Flats and many others. But in celebrating our sustainability efforts […]

SCUP Honors OSU Cascades Plan

This week, the Society for College and University Planning (SCUP) recognized our project, the Oregon State University Cascades Long Range Development Plan with the 2018 Honor Award of Excellence in Planning for a New Campus. The SCUP Excellence Awards program is a national “juried competition that showcases how using strategic, integrated planning can result in exemplary buildings, grounds, […]

We’ve got (PAID) Internships!

by | April 10, 2018 0 News + Announcements

This summer in Portland, we’re excited to offer two internships to current architecture and urban design and planning students! Bring your unique perspective to real projects at every phase of the design process and collaborate with our design professionals in a vibrant studio culture. Apply now! Why intern at SERA this summer? Enriching experiences! SERA’s […]

Housing the Houseless: Lessons Learned from our PlyPAD

by | April 2, 2018 0 Architecture, Ideas

SERA’s PlyPAD has finally been installed in Kenton Women’s Village! This unique, pro-bono project sought to create an affordable, easily-replicable shelter using CNC-milled plywood. It is now the fifteenth tiny home for a formerly houseless woman, just steps away from SERA’s original POD home. The PlyPAD is a small project with a layered history: after […]

Architects Without Borders Critique Session

by | March 22, 2018 0 Architecture, Ideas

Mark your calendars for Wednesday, March 28th — Architects Without Borders Oregon will be presenting a schematic design for the School for Deaf Children in Les Cayes, Haiti. Critique Session: School for Deaf Children Four of this project’s fourteen volunteers are SERA employees, and include Fearn Smith, John Heinen, Brian Stevens and Nathan Korol. We’ll be giving […]