Insights

Here’s to 50 Years!

by | October 19, 2018 0 Ideas, News + Announcements

We’re celebrating turning 50 with a series of blog entries by leadership! For starters, retired Principal Don Eggleston writes about creating SERA with ‘big thinker’ Bing Sheldon in “On Bing, Founding SERA and 50 Years.” In “5 Lessons for 50 Years,” our Principals reflect on the business practices and leadership styles that got us to […]

50 Years Strong and Looking Ahead

This year, we’re celebrating a special milestone at SERA: our 50th anniversary. Few firms can celebrate this achievement. In fact, less than 10 percent of firms nationally have been in existence longer. I joined SERA in 1996, not only because the firm was engaged in important renovation projects like City Hall, Pioneer Courthouse and the […]

On Bing, Founding SERA, and 50 Years

Reflecting on SERA’s 50-year history loops back to the firm’s genesis. In 1968, Bing Sheldon and a group of creative individuals with different skills formed the Design Collaborative, which was an early model of how work is done today. By 1971, I joined them, forming the foundation for SERA. The world was changing fast in […]

Downtown revival in the ‘burbs?

by | October 10, 2018 1 Urban Design + Planning

We’re envisioning downtown Beaverton’s revival and putting pedestrians first. Today, when you ask the average Beaverton resident “Where is downtown?” you’ll sometimes get a puzzled look and a return question: “Beaverton has a downtown?” But this is changing fast, and yesterday’s city approval of a new Urban Design Framework Plan, developed by a team led […]

Recycling – Are we Doing It Wrong?

by | August 1, 2018 1 Ideas, Sustainability

With a photo of a blue recycling bucket on it, a recent cover of Willamette Week tells us “You’re Doing It Wrong.” The story reiterates what we already know: Portlanders are very enthusiastic recyclers. Unfortunately, “a large percentage of what Portlanders throw in their bins is actually garbage.” And as a result, “the chief buyer […]

Our Top 10 Most Sustainable Actions.. Plus One

by | June 7, 2018 1 Ideas, Sustainability

Every year at SERA, we have an internal event to celebrate the efforts we take to make a more sustainable world. And over the years, we have had some very ambitious projects deliver on their sustainability goals such as EGWW, the Erb Memorial Union, Savier Street Flats and many others. But in celebrating our sustainability efforts […]