My own involvement in Eugene’s waterfront redevelopment began down in the weeds over the summer in 2018. I first viewed the roughly dozen-acre plot that summer while biking around the city. When I stumbled upon the Eugene Water and Electric Board (EWEB) site by happenstance, I found just that – a rumple of cracked asphalt […]
In a little bit of sleuthing on our website, you’ll find that “SERA is committed to a greater level of employee engagement and entrepreneurial involvement than is customarily found in an architectural firm.” If you’re the kind of person who says, “OK, that sounds interesting, but can you give me an example?” then this blog […]
The Oregon Chapter of the American Society of Landscape Architects awarded McMinnville, Oregon’s new festival street top honors on Friday. The joint project by SERA and HDR received a Transportation award for transforming five city blocks along Alpine Avenue in 2018. Since 1885, Alpine Avenue has served as a semi-improved access road to the Historic […]
We recently had the fortune of attending the Center for the Built Environment’s Industry Advisory Board Meeting, joining in conversations we’re simultaneously having at SERA about biophilic design. CBE researches how innovations in energy and indoor environment will transform the building industry, and is based at the University of California, Berkeley. Along with an exciting […]
OAKLAND, Calif. — SERA Architects, a multi-disciplinary architecture and design firm committed to sustainable placemaking, today announced that it has hired Veronica Hinkley Reck as the Director of Housing, California. In this role, Hinkley Reck will lead the ongoing growth of the firm’s Oakland-based Housing Studio through innovative, high-quality designs that address the state’s crucial […]
This year, a few SERA employees volunteered for Portland’s Hip Hop Architecture Camp – a weeklong, intensive experience designed by Michael Ford to introduce underrepresented youth to architecture, urban planning, creative place making and economic development through the lens of hip hop culture. The camp happens around the country, and this year we were fortunate […]
Last week, I attended the Multifamily Executive Conference with Veronica Hinkley Reck, SERA’s new Director of Housing in California. We heard from many of the multi-family housing industry’s leaders – from bankers, fund managers, property developers and operators, and architects. There was both good and concerning news, but the bottom line is that housing is […]
The days may be getting shorter, but that’s not stopping our staff from making the rounds! Catch us at these great events in Oregon and California throughout the month. We hope to see you out! Oct. 10 | Oakland SERA’s Margo Rettig is presenting at New Building Institute’s Getting to Zero Forum on “Strategies and Synergies: […]
Last week I had the pleasure of joining climate researchers and advocates across the country at the UN’s Global Climate Restoration Forum in New York City, where the question was asked, “What is our plan to ensure a vibrant future for future generations?” First, what exactly is “climate restoration?” Climate Restoration means removing a trillion tons […]
It’s not uncommon for many people to have days when the longest time we spend outdoors is walking to our car, or when our primary exposure to nature is the picture on our computer desktop. But are we missing out on something, if we have such a limited relationship with nature? In a society in […]